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Shark蒸汽除菌拖把首登行業(yè)第二 首戰(zhàn)雙十一初嘗戰(zhàn)績

出處：媽媽育兒網(wǎng)日期：2018-11-12 17:46:02編輯：白雪

導(dǎo)語：雙“十一”轉(zhuǎn)眼進入第十個年頭，今年雙十一，越來越多的消費者愿意為品質(zhì)、品牌溢價買單。除了家庭必備的大家電，吸塵器、蒸汽拖把等開始活躍在越來越多消費者的心愿清單上。

今年雙十一，以清潔電器為代表的小家電保持行業(yè)領(lǐng)先增速，其中吸塵器和蒸汽拖把格外凸顯，家有寵物的新興消費人群與家有嬰童的剛需家庭都對其青睞有加。這一趨勢自去年雙十一就已顯露，據(jù)天貓雙十一數(shù)據(jù)顯示，吸塵器與掃地機器人、空氣凈化器進入最受歡迎的家庭“三小件”名單，蒸汽拖把成交金額增速也位居前列，被稱為新消費時代來臨的 “新”生活電器。

 首次參與雙十一的美國科技清潔領(lǐng)導(dǎo)品牌Shark鯊客表現(xiàn)不俗，天貓平臺數(shù)據(jù)顯示，Shark蒸汽除菌拖把銷量大賣，首登行業(yè)第二名。今年4月初登中國市場的Shark鯊客越來越為人所熟知，Shark雙刷頭吸塵器與蒸汽除菌拖把憑借其獨特的創(chuàng)新技術(shù)和極致的用戶體驗成為品質(zhì)生活人士的首選。

對于中國家庭來說，傳統(tǒng)拖把仍然司空見慣，這一現(xiàn)象通過蒸汽拖把全球市場滲透率的數(shù)據(jù)便可見一斑。然而，傳統(tǒng)拖把清潔不徹底反而容易滋生細菌，對于老人來說辛苦地彎腰拖地反而費力“不討好”，因為傳統(tǒng)拖把往往自身就是一個細菌集結(jié)地，越拖越臟。Shark致力于改變這一難題，發(fā)明了全新的“拖把新物種”——蒸汽除菌拖把，通過高溫蒸汽除菌，水漬不殘留，可有效清除99.9%的細菌及100%的螨蟲，還可變換為手持模式，集熨燙、廚房灶臺去油漬、地面除菌于一身，滿足全家清潔需求。爆款機型P3在預(yù)售階段就被火熱預(yù)定超1500臺，這在同類目產(chǎn)品下已然是非常亮眼的成績。

此次參與雙十一的還有Shark雙刷頭吸塵器，同時配置有軟絨刷和硬毛刷兩把刷頭，完美匹配地板、地毯、地磚等多種地面清潔需要，確?？梢砸晃降浊鍧崗氐住ulti-FLEX折疊臂技術(shù)更是“人無我有”的行業(yè)獨創(chuàng)發(fā)明，讓吸塵器可以自由站立，無需在墻上開孔打釘放置，面對沙發(fā)底部、床底等位置清潔也不再是難題，無需彎腰就可以深入淺出完成清潔工作。

憑借著預(yù)售階段的人氣積累，在雙十一正式開售當天上午8點，Shark鯊客僅蒸汽除菌拖把P3單款銷量就已突破百萬。至此，Shark蒸汽除菌拖把從零起步，快速登上行業(yè)第二名寶座，僅次于在中國已經(jīng)浸淫近二十年的百得。其他人氣商品——雙刷頭吸塵器S系列以及熱推的“清潔雙俠”組合也在持續(xù)攀升中。

 Shark 官方表示，“清潔不折腰”線上平臺推廣活動將持續(xù)進行，錯過雙十一的消費者可以繼續(xù)關(guān)注Shark天貓旗艦店，獲取蒸汽除菌拖把和雙刷頭吸塵器等熱銷產(chǎn)品信息。

據(jù)了解，2018年是Shark鯊客第一次參加中國雙十一，也是其進入中國市場的第一年。作為一家專業(yè)的美國科技清潔品牌，2015年-2017年連續(xù)三年位居全美地面清潔品類銷量第一，此次參與中國雙十一初嘗戰(zhàn)績。背后離不開過硬的產(chǎn)品質(zhì)量以及合理的市場戰(zhàn)略布局，更源于強大的品牌力、產(chǎn)品力以及強大的用戶背書——Shark對于極致創(chuàng)新用戶體驗孜孜不倦的追求，以及在北美市場多年來沉淀的用戶口碑。

參與中國雙十一對Shark鯊客而言，更像是一個全新的起點。Shark開始積攢不錯的用戶口碑，讓熱愛生活的中國家庭也過上品質(zhì)生活，輕松清潔，享受清爽生活。

Shark也期待在雙十一過后繼續(xù)為中國清潔電器市場注入更多新的活力和創(chuàng)新。從北美第一到為中國的新消費升級貢獻力量，為中國家庭推廣普及高效清潔的解決方案。

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