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完達山嘗試打造黑龍江綠色乳制品產業(yè)化示范區(qū)

出處：媽媽育兒網日期：2015-06-09 09:19:42編輯：Chen

科技日報訊 （記者李麗云 實習生何亮 石依諾）“一個國家的米袋子要掌握在國人手里。同理，一個國家的奶瓶子也要掌握在國人手里。”近日，完達山乳業(yè)集團董事長王景海在接受記者采訪時表示。

王景海說：“完達山正在嘗試打造黑龍江綠色乳制品產業(yè)化示范區(qū)，通過樹立優(yōu)質奶源的品牌和展示安全生產的技術，推動民族乳業(yè)發(fā)展。黑龍江省的地緣優(yōu)勢與荷蘭、丹麥、美國的北三州、日本的北海道同在一個黃金‘奶業(yè)帶’和‘玉米種植帶’。

數據顯示，北大荒提供的青貯、飼料的農藥殘留物是全國平均值的1/7，肥料殘留物是全國平均值的1/4，優(yōu)良的飼草飼料成為優(yōu)質奶源的重要保證。加之完達山已建成完整的產業(yè)鏈追溯體系，這就意味著所有的加工環(huán)節(jié)與產品信息都能被消費者一鍵查閱。”

王景海介紹，經過50年的發(fā)展，黑龍江農墾系統(tǒng)的奶牛養(yǎng)殖由過去的散養(yǎng)變?yōu)樾^(qū)牧場，由小區(qū)牧場變?yōu)橐?guī)模型牧場。現在，黑龍江農墾系統(tǒng)已建成大型標準化現代牧場100多個，計劃再建30個。

完達山乳業(yè)的奶源供應完全自給自足，不再接收任何散奶，從源頭保證奶制品質量。完達山乳業(yè)的整個產業(yè)鏈條也實現了標準化管理，從機械榨乳、冷鏈運輸到管道封閉輸送、無菌化加工，整個程序均由電腦全程控制；同時完達山對草料飼料、分類樣品進行嚴格的質量把關，打造全程放心奶業(yè)產業(yè)鏈。

今年4月1日起歐盟原料奶生產配額制的取消及中澳自由貿易協定的簽署使中國乳業(yè)再次面對挑戰(zhàn)。王景海說，我們如臨大敵、壓力巨大，“完達山身處北方地區(qū)，生產成本相對較高，2014年已經吃到了進口傾銷的苦頭：進口全脂奶粉每噸價格1.8萬元，而國內每噸的成本在3.8萬元左右，兩者差價高達兩萬元。”

面對不利形勢，王景海認為，首先要做好品牌建設、獲得消費者的認知，以完達山的質量優(yōu)勢提振消費者對民族乳業(yè)的信心，引導消費者理性消費。如今，完達山奶粉已覆蓋全國市場，液態(tài)奶主要覆蓋長江以北，除了黑龍江設有九個企業(yè)之外，外省還有八個企業(yè)。在中國乳業(yè)中，完達山的品牌價值為140.36億，在伊利、蒙牛之后，位列第三位；在產業(yè)功能上，僅次于伊利、蒙牛、光明，排列第四位。

王景海說：“完達山現在還算是一個二類企業(yè)，我們在向一類企業(yè)跨越轉換需要一個艱苦的過程，需要全體員工的努力，但我認定我們的優(yōu)勢在未來的市場博弈中定能使完達山品牌價值凸顯。”內容來源于：https://finance.huanqiu.com/roll/2015-05/6458309.html

本文由媽媽育兒網（http://15thirdstreetblackrock.com/）小編摘自于環(huán)球網

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