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配方奶粉宣傳攻勢 妨礙母乳推廣計(jì)劃

出處：媽媽育兒網(wǎng)日期：2015-07-18 10:53:07編輯：Chen

盡管近些年來我們?cè)诓粩嗟耐瞥缒溉槲桂B(yǎng)，但還是有不少年輕麻麻不是因?yàn)楣ぷ髅Γ褪且驗(yàn)闆]有奶水或其他原因而放棄了哺乳。

寶寶沒有母乳吃什么？用于替代母乳的當(dāng)然就剩下配方奶粉了。但需要注意的是，配方奶粉真的能和母乳相提并論嗎？

據(jù)美國《華盛頓郵報(bào)》網(wǎng)站7月4日?qǐng)?bào)道，包括消費(fèi)者權(quán)益保護(hù)人士和健康專家在內(nèi)的許多人認(rèn)為，嬰兒奶粉行業(yè)的游說和營銷活動(dòng)以及醫(yī)務(wù)工作者的長期偏見是新媽媽們不愿選擇母乳喂養(yǎng)的原因。

報(bào)道稱，26歲的小王是一名研究生，她3個(gè)月前剛剛在香港生下兒子奧利弗。小王發(fā)現(xiàn)，很少有中國孕婦支持母乳喂養(yǎng)。

她了解到，近20年來世界衛(wèi)生組織一直提倡用純母乳喂養(yǎng)半歲以下的嬰兒。但她在喂養(yǎng)3個(gè)月大的兒子時(shí)還是使用了配方奶粉，作為母乳的補(bǔ)充。

小王坦言：“我確實(shí)不清楚自己的奶水算不算充足。”

長期以來，中國衛(wèi)生部門一直希望提高國內(nèi)的母乳喂養(yǎng)率，最新目標(biāo)是到2020年將半歲以下嬰兒的純母乳喂養(yǎng)率提高到50%。

這是因?yàn)橛行l(wèi)生專家指出母乳對(duì)新生兒至關(guān)重要，能夠降低嬰兒死亡率，尤其是減少因傳染病死亡的嬰兒數(shù)量。

2010年，聯(lián)合國兒童基金會(huì)調(diào)查了中國人通過純母乳喂養(yǎng)來控制傳染病類嬰兒死亡數(shù)量的情況。研究人員發(fā)現(xiàn)，配方奶粉的宣傳攻勢在醫(yī)院里無處不在，妨礙了母乳推廣計(jì)劃。

身在上海的哺乳顧問和助產(chǎn)士路易絲·羅伊說：“孕婦面臨的最大壓力之一是來自那些缺乏知識(shí)的人，而相關(guān)誤解常常來自那些聲稱某些商品‘媲美’母乳甚至‘勝過’母乳的廣告宣傳。”

小王并非特例。美國人卡里安娜·克努森的兩個(gè)兒子都是在上海出生的?？伺Q，無論是中國的公立醫(yī)院還是私立醫(yī)院，都會(huì)在言行中表達(dá)對(duì)母乳喂養(yǎng)的質(zhì)疑。

克努森說：“有醫(yī)生對(duì)我的朋友說她們的小孩吃不飽，要補(bǔ)充奶粉，說奶粉更利于退黃疸，還說一歲以后的母乳就有毒了。”

羅伊表示，正是此類說法導(dǎo)致中國人普遍對(duì)母乳存在誤解，并導(dǎo)致消費(fèi)者偏愛配方奶粉。

“有人對(duì)媽媽們說，因?yàn)槲廴镜木壒剩溉槔飼?huì)含有毒素。即使有人說母乳喂養(yǎng)最好，但他們又會(huì)說部分女性的奶水不夠或者營養(yǎng)成分不足—其實(shí)這樣的情況非常罕見。”

香港大學(xué)護(hù)理學(xué)院副教授瑪麗·塔蘭特對(duì)此表示認(rèn)同。

她說：“在過去十年里，尤其是曝出毒奶粉丑聞以后，國際配方奶粉制造商在中國發(fā)動(dòng)了規(guī)模龐大的宣傳攻勢，聲稱自己的配方奶粉品牌是既安全又健康的選擇。”

報(bào)道稱，奶粉企業(yè)還投錢擴(kuò)大影響力。比如美國美贊臣公司就在公司年報(bào)中稱，他們?cè)谥袊颇腺Y助了多個(gè)培訓(xùn)項(xiàng)目，希望“為撫養(yǎng)嬰幼兒的家庭提供關(guān)于正確喂養(yǎng)方法的培訓(xùn)”。

據(jù)英國歐睿信息咨詢公司統(tǒng)計(jì)，中國嬰兒配方奶粉市場的規(guī)模逼近180億美元，到2017年有望達(dá)到300億美元。

本文由媽媽育兒網(wǎng)（http://15thirdstreetblackrock.com/）小編摘自于網(wǎng)絡(luò)

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